LogoBank is a complete electronic banking system ensuring on the one hand easy integration with the bank’s system
infrastructure and on the other hand – an ergonomic modern interface for customers, relating to Personal Assistant class solutions.
The system ensure maximum focus on the customer and their needs while being comfortable to use, minimising the time required to use the
service, staying on-line without interruption and using the involvement and cooperation with customers.
Our ambition was to develop the best electronic banking, we wanted to develop a system that would be so good that customers would be willing to use as their bank of first choice.
The modern internet and mobile applications are characterised by providing dedicated personalised content addressed to users. They are able to provide customers with content that is most suitable to their preferences and needs – on time and at specific places. We call those mechanisms a personalised stream. The systems operate in an active manner, provide customers with specific content compliant with their preferences and additionally they operate a natural interface that gives a sense of communication with human beings.
LogoBank has evolved from a traditional internet and mobile banking system towards Personal Assistance class systems employing the PFA paradigm (Personal Finance Assistant). The functionalities of the system refer to the most recent trends in internet and mobile banking that we call Web Bank 3.0.
The Web Bank 3.0 phase is closely related to using the potential of
mobile devices and Big Data. In its definition, Web Bank 3.0 relies on developing
an advanced profile of customers, understanding their financial needs and responding to them. In this approach, it is crucial to provide what the customers expect or should expect at the appropriate time and place. Those assumptions can be implemented with mobile devices connected on-line to the bank that not only react to the customers’ commands but also initiate contact.
Developing LogoBank, we place the customer in the very centre with focus on their behaviour, habits, expectations and needs.
Basing on an analysis of electronic banking services, we have developed a set of actions and functions that the service should perform. On the other hand, we have collected a list of financial services and products that the bank wishes to make available to customers.
In LogoBank it is the services and functions provided by the system that serve customers and not the other way round. For that reason, despite having applied innovative solutions, we have not removed the possibility to perform the existing functions in a classical way. The system provides for performing transfers or payments in a way known to customers without changing their habits. However, the new aspect is that such operations may be performed from one field search/execute or with voice messages in mobile banking.
Customers expect the system to meet two core requirements as control of finances and control of settlements and liabilities. Additionally, the system should support customers in satisfying their financial needs.
LogoBank assumes that the customer is connected on-line to the bank. As a result, customers have regular access to knowledge and financial potential of the system. Customers are immediately notified when a transaction is executed (purchases at shops, ATM disbursements, transfers) of the consequences of their behaviour.If LogoBank notices that after a transaction the customer may have problems with loan repayment, a message will be sent immediately suggesting either giving up further shopping or offering an overdraft facility:
The core feature of LogoBank is to offer financial product only when they are indeed needs to the customer and when they result
from an in-depth analysis of the customer’s financial condition.
It is the system that is the active party of the customer-bank relation.
At LogoBank the customer does not have to order payments to beneficiaries' accounts that have been used earlier.
In such instances, the system proposes to make a transfer and only requires confirmation of the transfer.
With the personalised thematic stream and on-line technology, the customer is notified of their balances on an ongoing basis as well as of any related financial events.
The Data Analysis Module (MAD) is the heart of LogoBank. MAD collects all events resulting from interactions between the customer and the bank. Events are appropriately indexed and categorised on-line. On the basis of statistical analysis and in-built rules, prospects are developed that are used by appropriate functions of LogoBank. The basis feature is the ability to collect and analyse the customer’s transactional data on-line and to provide the customer’s data to external personalised interfaces. With this ability, it is possible to offer appropriate products and offers to customers at the right time and place and over an appropriate communication channel.
The effects of using the complex analytical/predictive sub-system are as follows:
Ability to search for everything and everywhere
Possibility to search for everything and everywhere (within the data related to the user). It is possible to search for transactional objects, products and functions in the system.
Multi-dimensional history of the customer’s operations
LogoBank “learns” customer’s behaviour and supports the customer by being a sort of “secretary”, predicting future operations and suggesting the performance of such operations to the customer.
Discovery of regular settlements
An analysis of historic data in order to identify patterns of settlements (beneficiary, frequency, amount range, transfer title, type of settlement).
An intelligent data categorisation by beneficiaries and not in accordance with life spheres where the choice is ambiguous.
Concentrating on the ergonomics of the solution resulted in the development of an interface which understands the user’s natural language and is able to respond to such generated needs or demands in an appropriate way. For the customer, the field search/execute is the heart of the system which resembles Google fields in the internet channel. Queries in the natural language are recognised by the system.
The mobile channel operates in a similar way except that voice commands may also be used. The natural language can be used to communicate with the system instead of a formalised language of commands. Similarly to the Siri, Cortana, Google Now applications, also in LogoBank questions like the following may be asked: “Do you have a good deposit offer for me?”, “Do I have sufficient funds to repay the loan?”, “pay the tax”.
Unique electronic banking platform functionality of LogoBank arise from the use of advanced, production-proven Softax products.
The implementation of LogoBank requires integration with the bank’s existing systems.
The experience of Softax with respect to replacement of the existing electronic banking systems so far supports the offering of a comprehensive solution to migrate users from the existing system to LogoBank. The user migration process to LogoBank – subject to requirements – may be one-off (complete system replacement at one specified time) or split into stages (gradual user migration from the old to the new system).
Relying on the abundant experience of our team members, apart from designing migration in the technological aspect, we offer development of the migration process from the users’ perspective subject to top applicability standards of this process.
Institutions interested in establishing cooperation and learning about the possibility to implement LogoBank are requested to contact: firstname.lastname@example.org